Client
Vascular Institute of Michigan
Industry
Healthcare (vascular care)
Timeline
6 months
The Situation
Vascular Institute of Michigan needed to scale patient awareness for their advanced GAE (Genicular Artery Embolization) procedure—a minimally invasive treatment that dramatically improves quality of life for patients with chronic knee pain.
The challenge was to reach and convert the right audience across multiple digital channels while maintaining healthcare industry cost-efficiency standards—particularly difficult in a specialized medical field with strict compliance requirements and a need for educational content.
Our Approach
We deployed a comprehensive multi-channel growth strategy, treating each platform as part of an integrated acquisition ecosystem:
Audience Intelligence
Segmented audiences by pain points, demographics, and healthcare journey stage to ensure messaging resonated with patients actively seeking solutions.
Creative Testing Framework
Developed and tested educational vs. testimonial-driven content across Meta, TikTok, and Google to identify what drove engagement and conversions.
Conversion Tracking & Attribution
Implemented robust tracking infrastructure to monitor patient inquiries, appointment bookings, and full-funnel performance across channels.
Continuous Optimization
Weekly optimization cycles analyzing creative performance, audience response, and cost-per-acquisition to maximize efficiency and scale winning campaigns.
The Results
Within 6 months, we delivered measurable growth across all key metrics—proving that strategic, data-driven acquisition works even in specialized healthcare verticals:
Confirmed patient acquisitions
Industry-leading cost efficiency
Social media growth
"This wasn't just lead generation—it was sustainable growth. The $20 CAC in healthcare proves that with the right strategy, precision targeting, and continuous optimization, you can scale patient acquisition profitably while building long-term brand equity."