Challenge
E2E Analytics Innovation Hub for FMCG Client
In the fast-paced Fast-Moving Consumer Goods (FMCG) industry, our client faced significant challenges due to fragmented data sources, lengthy data analysis processes, and manual data product maintenance. These inefficiencies resulted in prolonged lead times for creating data products and conducting ad-hoc analysis, hindering business agility and the ability to leverage forward-looking scenarios.
Solution
Overview
To address these challenges, CONEFIA partnered with the client to develop an end-to-end (E2E) cloud analytics innovation platform. This platform was designed to streamline data product innovation and ensure sustainable maintenance, thereby enhancing the client's capacity to deliver timely, data-driven insights.
Our Approach
Our collaborative approach involved several key steps:
Collaborative Product Discovery
We engaged over 100 analytics professionals and business subject matter experts (SMEs) in a comprehensive product discovery process. This collaborative effort ensured that our solution met the needs of both technical and business stakeholders.
Solution Concept Design and Technical Outline
Following the discovery phase, we developed a detailed solution concept and technical outline. This phase was critical in defining the architecture and functionality of our analytics platform.
Agile Development
We adopted an agile development methodology to ensure flexibility and rapid iteration. This approach allowed us to respond quickly to changing requirements and deliver incremental value throughout the project lifecycle.
Customer-Centric Product Management
Our product management strategy was centered around customer needs, ensuring that our platform provided tangible benefits and user-friendly interfaces.
Impact
The implementation of our E2E analytics innovation platform yielded significant benefits for our FMCG client
We achieved a dramatic reduction in data products development lead time, decreasing from weeks to days. This acceleration enabled the client to respond more quickly to emerging opportunities and challenges.
Reduced Development Lead Time
Our platform facilitated the realization of over $10 million in business benefits by enhancing decision-making capabilities and improving operational efficiency.
Accelerated Business Benefits
Through automation, we saved the equivalent of 8 full-time employees (FTEs) previously dedicated to manual data product maintenance. This not only reduced costs but also freed up resources for more strategic initiatives.
Operational Efficiency
Tech Stack
Snowflake
Matillion
MS Power BI
AWS SageMaker
AWS
